Blog Article

Ponderings on PR: K-App-Boom!

Is that the most pun-tastic title I’ve every written? Maybe… šŸ˜‰

I will preface this article by saying that I am working with a new theatre app, Stagedoor. But it has come about at a time when there’s not only a mass proliferation of apps, but they’ve transcended into something genuinely individual and useful.

It wasn’t long ago that theatre apps started becomingĀ available, but weren’t particularly useful – app versions of existing websites and magazines. Any clever usage of the app format (phone location, integration with other apps/services, etc.) was very limited, and focus was still largely based around the traditional theatre magazine website – reviews, listings, etc.

But now, things are changing – the recent influx includes the “Uber for theatre tickets” cheap West End tickets app TodayTix, last minute ticket offer specialists Yplan, and Stagedoor – which combines a vast, searchable database of venues, theatre companies and creatives with a listings service that encourages recommendations from friends. The term we’ve been throwing about is “an IMDB for theatre”, but it’s more than that.

Brilliantly, it uses Twitter data to populate the app when you first log in – instantly connecting you with venues, companies and creatives you follow, as well as other users of the app. It then recommends show listings, of which the app has over 200 at any given point, based on those preferences – but also lets you search the whole database, add to those preferences, and generally keep you in the loop about the kind of theatre you like in London. It’s what listings sites have been trying to do for ages, tailored for a social media age.

But that’s not all. There’s plans to add a reviews section that will highlight well-reviewed shows, from national press down to the currently en vogue blogger community, as well as offering the ability to review shows that you’ve seen that will only be visible to your followers – in essence, recreating that ever so valuable “word-of-mouth” promotion.

And even better – the entire app is built around (at some point) retailing tickets – so it’s free!

Look, there’s a clear sales pitch here – but I wouldn’t be pitching it unless I was utterly convinced of its brilliance. The plan to add a reviews section means it engages with my PR work as well, and, if anything, increases the audience of the press outlets I work with. It adds to the industry instead of replacing anything existing. Hey, it’s a free download – Apple users*, why not give it a go?Ā

*Android users, you’ll need to wait a bit for your version to be ready!


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